There are no SEO guarantees, only good practice.
There are no SEO guarantees, only good practice. There is no silver bullet to shoot your site to the top of the google rankings. It's as simple as that. I would advise caution if any company or freelancer guarantees SEO success, unless of course they come with a 6 or 12 month plan.
SEO used to mean putting a few things in place on your site, getting a few links to your site and the rest would fall into place, with no further effort and no further thought.
But since Google updated and refined their ranking algorithm in 2010, that all changed. Google now rank sites a lot differently, and add weight to the type of links you have to your site, and the quality and relevancy of the content on your site. So called "black hat" techniques will kill your site and rightly so. Why should a site without decent content go to the top of the rankings ahead of a site that has?
You have to remember that Google are a company like any other. Even massive companies need satisfied customers. Google need the best, most relevant sites at the top of their search results, otherwise their users will look elsewhere. So those terrible, irrelevant, content-light sites get punished. It just makes sense!
Getting ranked well on google starts with good web development. It is imperative to start with the correct mark-up, metadata, structure and link quality.
Here at WebCraftNI, we have spent many years building sites that adhere to the strictest coding standards and structure. We have developed tools to help build automatic site-maps, both HTML and XML. We have many years experience using Google Webmaster Tools.
But most importantly we can use our wealth of experience to help you publish the correct content for your site. We can advise you on content, publishing and metadata. Our CMS tools will allow you to publish content easily.